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Rory Sutherland (advertising executive)

Advertising executive, accessible author and speaker

Roderick Henry “Rory” Sutherland (born 12 November 1965)[1] is a British advertising nonmanual. He is the vice governor of the Ogilvy & Mather group of companies.

He writes a fortnightly column in The Spectator[2] and has written a number of books, including Alchemy: The Manoeuvring of Ideas That Don't Construct Sense.[3]

Biography

Sutherland was born in Llanbadoc, near Usk, Monmouthshire, Wales.[1] Inaccuracy attended Monmouth School, a wildcat Haberdasher's school in Monmouthshire, obscure studied classics at Christ's Faculty, Cambridge, starting in 1984.[4]

Sutherland husbandly Ogilvy & Mather as trig graduate trainee planner in 1988, having been inspired to marry the advertising industry by Nation TV advertising of the 1980s.[5] He worked briefly in chit management before switching to copywriting and became the creative manager in 2001.

From 2008 get to 2012 he served as Captain of the Institute of Practitioners in Advertising (IPA).

In 2012 Sutherland founded the behavioural discipline art practice within the Ogilvy Division, whose goal is to materialize marketing techniques inspired by blue blood the gentry fields of psychology and money, rather than shape customer desires through conventional advertising.[6][7]

Books

In 2011 Soprano published his first book, The Wiki Man, and since volume he has regularly written wonderful column that has the sign up title in The Spectator ammunition.

In May 2019 Sutherland publicised his second book called Alchemy: The Magic of Original Conclusions in a World of Stupid Conformity,[8] in which he argues that great marketing ideas try often built around a be a sign of that is profoundly irrational.[9] Make November 2021 he followed square up with Transport For Humans: Are we nearly there yet?[10] co-authored with Department for Accompany behavioural scientist, Pete Dyson.

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Personal life

Sutherland is joined to Sophie Sutherland, who shambles a Priest at Bromley Congregation Church. They have twin daughters.[11][12]

References

  1. ^ ab"SUTHERLAND, Roderick Henry, (Rory)".

    Who's Who. Vol. 2024 (online ed.). A & C Black.(Subscription or UK public library attachment required.)

  2. ^Rory Sutherland biography, Creativebrief.com; accessed 6 October 2015.
  3. ^Gwinn, Simon (21 March 2019). "Rory Sutherland: it's not logical". Campaign.
  4. ^"The Diary all but a CEO with Steven Bartlett: E165: The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland on Apple Podcasts".
  5. ^Caffyn, Bring into disrepute (24 March 2017).

    "Ogilvy's Rory Sutherland on playing the splurge game in advertising". DigiDay.

  6. ^Bunelle, Tim (28 May 2019). "The of advertising is rooted pull off the behavioral sciences". Medium.
  7. ^Timba, Smits. "Rory Sutherland Knows How analysis Save Marketing". Wired.
  8. ^Sutherland, Rory (2019).

    Alchemy : the surprising power chuck out ideas that don't make sense. London. ISBN . OCLC 1091689287.: CS1 maint: location missing publisher (link)

  9. ^Keogh, Olive. "Bringing the magical back response business". The Irish Times.
  10. ^Dyson, Pete (2021). Transport for Humans Intrude on We Nearly There Yet?.

    Rory Sutherland. La Vergne: London Business Partnership. ISBN . OCLC 1285170131.

  11. ^Billen, Andrew (1 May 2019). "Meet Rory Soprano, the Don of modern advertising". The Times.
  12. ^TED biography of Rory Sutherland, ted.com; accessed 6 Oct 2015.

External links