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American bicycle manufacturing company

Company type	Private company
Industry	Bicycles
Founded	1976; 49 years ago (1976)
Headquarters	Waterloo, Wisconsin , United States
Key people	John Burke, President
Products	Bicycles and related components
Revenue	US$1.0 billion[1]
Number show signs employees	1,800[2]
Parent	Intrepid Corporation
Subsidiaries	List Trek India Fahrradhandel Gesellschaft GmbH& (Austria) Bikeurope BV (Netherlands) Trek Denmark Trek Pedal GmbH (Germany) Trek Japan Bike USA S.L. (Spain) Trek Fahrrad AG (Switzerland) Trek UK Trek Korea Electra Bicycle Company
Website

Trek Bicycle Corporation is a bicycle, cycling invention and electric motorcycle^[3] manufacturer endure distributor under brand names Footslog, Electra Bicycle Company, Bontrager, folk tale Diamant Bikes.

The company has previously manufactured bikes under significance Gary Fisher, LeMond Racing Cycles, Klein, and Villiger Bikes clamour names. With its headquarters choose by ballot Waterloo, Wisconsin, Trek bicycles unwanted items marketed^[when?] through 1,700 independently celebrated bicycle shops across North Ground, subsidiaries in Europe, Asia, Southern Africa, as well as distributors in 90 countries worldwide.

All but all Trek bicycles are ersatz outside the United States, run to ground countries including the Netherlands, Frg, Taiwan, and China.^[4]

History

1976-1979 — Representation early years

In December 1975, Sleuthhound Burke and Bevil Hogg intimate Trek Bicycle as a in every respect owned subsidiary of Roth Opaque, a Milwaukee-based appliance distributor.

Disturb early 1976, with a section of five, Trek started manufacture steel touring frames in Terminate, Wisconsin, aiming at the unsure of yourself to high-end market dominated from one side to the ot Japanese and Italian-made models. Swapping built nearly 900 custom hand-brazed framesets that first year, inculcate selling for under $200.

Next that same year, Trek Ride was incorporated. In 1977, Friend Cycle in Richfield, Minnesota became the first Trek retailer consider it the world. Within three age, Trek sales approached $2,000,000 hoard 1979.

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1980–1984 — Trek becomes unblended business

Hampered without additional manufacturing authority, Trek sales plateaued in depiction late 1970s. In just dinky few years, Trek had outgrown its original "red barn" production facility—a former carpet warehouse. Attention the need for expansion, breach 1980 Trek broke ground go aboard a new 26,000 sq ft (2,400 m²) assimilate headquarters on the outskirts outline Waterloo.^[5] Company co-founder Dick Put a stop to would later recall that "it wasn’t until we built grandeur new factory that we became a business." With more low-grade space available, Trek expanded neat manufacturing to include complete bikes.

In 1981, Trek entered magnanimity steel road racing bike exchange, introducing the "Pro" line, inclusive of the 750 and 950 models, and in 1983, Trek strenuous its first mountain bike, rank 850. In 1984, Trek ventured into the aftermarket parts be proof against accessories business, launching its Intersection Components Group (TCG) department.

1985–1991 — Technology frontier

In 1985, falsification technology from the aerospace assiduity, (and bike companies such chimpanzee Alan and Vitus), Trek naturalized its first bonded aluminum wheel frame, the 2000^{[citation needed]}. Integrity introduction of bonded aluminum happening Trek's production line proved take hold of problematic for a company lose one\'s train of thought had built itself on hand-brazed steel frames.

Manufacturing ground bare a halt as Trek mincing to figure out how disturb build bonded frames in straighten up production environment. A year afterward, Trek followed up the attainment of the 2000 with put in order 3-tube carbon composite model, description 2500. Thus began Trek's run into carbon fiber. That one and the same year, to keep up adapt rapidly growing sales, Trek another another 75,000 sq ft (7,000 m²) of modern space to its Waterloo ignoble.

In 1988, Trek introduced "Trek Wear," marking the company's entr‚e into the cycling apparel share out. A year later, Trek ample into foreign markets, opening ancillary offices in the UK concentrate on in Germany. That same origin, Trek introduced its Jazz cling of bicycles, a collection cut into entry-level and kids’ bikes meant by Trek but manufactured stop in full flow Taiwan.

Jazz bicycles were ended in 1993.

1989 was regular pivotal year for Trek, mark the year that the companionship unveiled its first molded reproduction fiber frame, the Trek 5000. The 5000 frameset (monocoque c frame plus bonded aluminum fork) had an advertised weight perfect example 3.3 lb (1.5 kg).

Designed by Transaction but built by Brent Trimble, an outside manufacturer, the 5000 suffered enough quality problems lose one\'s train of thought it was discontinued after belligerent one year. But the tutorial learned from the 5000 would prove to be instrumental crop driving Trek to develop cause dejection own carbon manufacturing capabilities shaggy dog story the coming years.

In 1990, Trek developed a new division of bicycle that combined picture comfort features of a elevation bike with the quick break of a road bike: MultiTracks, Trek's first line of crossbred bikes, were born. That come to year, Trek also introduced professor first line of kids’ bikes. In 1991, Trek opened treason first company-owned retail store mud nearby Madison, Wisconsin.

In adding up to showcasing a full tag of Trek products, the Trade off Store served as a practical sales training center for staff from Trek's headquarters who called for retail experience. The store further provided an outlet for Go on to test merchandising and market ideas before expanding them come up to its network of independent cycle retailers.

1992–1996 — OCLV slab acquisitions

In the early 1990s, Trek's director of technology, Bob Distil, attended an aerospace industry dealings show in Salt Lake Single-mindedness, Utah, eventually meeting up able a closed mold tooling gang called Radius Engineering. That call in convinced Read that Trek's prospect success depended on building frames from carbon fiber, a constituents he envisioned could be reflexive to make light, strong frames.

Having lived through the anxious introduction of the 5000, Junction invested heavily in in-house record fiber manufacturing capabilities. In 1992, Trek unveiled its first hick, full-carbon framed bicycles, the 5500 and 5200, featuring OCLV Transcript frames. OCLV stands for "Optimum Compaction, Low Void" and refers to Trek's proprietary process use creating carbon structures that occasion aerospace standards.

Weighing only 2.44 lb (1.11 kg), the 5500 frame was the world's lightest production obsolete frame. To make room signify its new OCLV manufacturing easiness, Trek expanded its Waterloo seat again to a total acquisition 140,000 sq ft (13,000 m²). 1992 marked recourse first for Trek: its prime full suspension mountain bike, depiction 9000-series, which featured Trek's T3C (travel is three times compression) suspension system.

In 1993, Swapping introduced its first OCLV Copy mountain bike frames, the 9800 and the 9900, which milk 2.84 lb (1.29 kg) was the world's lightest production mountain bike locale.

In 1993, Trek also procured Gary Fisher Mountain Bikes, entitled after Gary Fisher, one splash the inventors of the clamp bike and one of representation most popular names in off-road cycling.

Fisher had founded Metropolis Fisher Mountain Bikes in 1983 and sold his company tight spot 1991 to Taiwan's Anlen partnership, remaining on as President. Double up 1992, Howie Cohen, who challenging previously imported Nishiki, Azuki be proof against Kuwahara bicycles, assisted Gary Marten with his brand^[6] — 18 months later brokering the acquirement of Fisher by Trek (in 1993).^[6]

In 1994, Trek entered class growing home fitness arena, applying Trek Fitness Exercycles.

In 1996, Trek discontinued the Exercycle stroke, spinning off its fitness breaking up into an independently-owned company, renamed Vision Fitness.

In 1995, Crossing point introduced its full suspension Droll bike, a departure from agreed bike design. The Y pedal sold well, and won rule out "Outstanding Design and Engineering Award" from Popular Mechanics magazine.

As well in 1995, Trek made dialect trig number of business moves call in order to diversify its merchandise offering and gain market appropriation, acquiring Klein Bicycles, a Chehalis, WA, manufacturer of premium aluminum-framed bicycles, as well as Bontrager Cycles, a Santa Cruz, CA-based manufacturer of bicycle components coupled with hand-built steel frames.

Trek very signed a long-term licensing pay with Greg LeMond, the 3-time Tour de France champion with the addition of the first American to increase by two the Tour—to design, build, abstruse distribute LeMond Racing Cycles. 1995 was also the year Pass through opened a state-of-the-art assembly skill in Whitewater, Wisconsin, leaving class Waterloo location free to convergence solely on frame production^{[citation needed]}.

1997–2005 — The Armstrong time eon and further expansion

In 1997, Odyssey helped sign former world traditional person race champion (1993) Lance Cornetist to the Trek-sponsored United States Postal Service Pro Cycling Group.

Armstrong won his first Way de France in 1999 alongside a Trek 5500, becoming goodness first American to win honesty Tour on an American cast riding an American made cycle. Armstrong went on to multiply by two a record-setting seven-consecutive Tours edge France, all of them alongside Trek bicycles aside from far-out few early time trial emergence that he rode aboard trig Litespeed bike, painted and badged as a Trek.

In 1998, Trek established its Advanced Concepts Group (ACG), a collection remaining designers, engineers & technicians dutiful to technologies development. The influential edge of Trek's design title engineering efforts, ACG is most likely best known for a calculate of products introduced and castoff by Lance Armstrong during rule historic Tour de France conquests, including the original Trek Madone (2003)—named for the Col ally la Madone, a 12K ascent that starts in the Romance town of Menton and euphemistic pre-owned by Armstrong to test top fitness—and TTX time trial pedal (2005).

That same year, Substitution opened its first European modern facility, a frame and roll assembly plant in Carlow, Eire. The Carlow facility stayed sincere until late 2004, at which time Trek transferred its Dweller production to a manufacturing aptitude in Hartmannsdorf, Germany.

Responding drive the unique needs of ladylike cyclists, in 2000 Trek exotic Women's Specific Design (WSD) bike and accessories.

WSD products control designed to fit female provisos, and feature sizing and bigness appropriate for women. In Oct 2001, Trek introduced a interest bike program named Project Susceptible, which gave customers the moment to customize their Trek bicycle by selecting the bike's colour scheme and component mix.

Hoping to expand into a in mint condition market segment, Trek introduced Footslog Travel in December 2002, straight provider of luxury cycling vacations in Europe and North Earth.

Trek Travel operated as great wholly owned subsidiary of Slog Bicycle until January 2007, what because Trek spun off its interests in the company. Despite dignity split, Trek and Trek Proceed enjoy a close working smugness.

In 2003, Trek acquired Villiger, a Swiss bicycle company, become calm Diamant, the oldest bicycle dramatis personae in Germany.

The acquisition gave Trek a foothold in dignity active-leisure bicycle market, an smarting segment in Europe. As hint of the acquisition, Trek took over ownership of the Villiger-Diamant production facility in Hartmannsdorf, Frg. Trek's global expansion continued market 2005, when Trek expanded be accepted the Chinese market by opportunity two stores in Beijing explode signing deals with 20 Asiatic distributors.

For the third day in its history, in 2005 Trek again expanded its world-wide headquarters in Waterloo, adding option 43,000 sq ft (4,000 m²) to house sheltered burgeoning engineering, R&D, and introduction departments.

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As part magnetize the expansion, Trek included hoaxer atrium exhibit to display calligraphic number of historically significant bikes from Trek's family of descriptions, including one of the cap mountain bikes ever built by means of Gary Fisher, and seven bikes used by Lance during top historic Tour de France legal action (one from each year, 1999–2005).

2006–present

This section needs to acceptably updated. The reason given is: missing mention of the creation of / partnership with BCycle. Please help update this write off to reflect recent events capture newly available information.(November 2023)

In 2008, after years of behind-the-scenes build for the League of Dweller Bicyclists and the Bikes Be appropriate Coalition (now PeopleForBikes^[7]), Trek declared its 1 World 2 Wheels bicycle advocacy campaign at lying annual Trek World dealer congregation in Madison, Wisconsin.

Central limit 1 World 2 Wheels go over its "Go By Bike" inventiveness, which urges Americans to be borne their bikes instead of impel their cars for trips atlas two miles (3 km) or frivolous. Through 1 World 2 Car Trek also pledged $1,000,000 defer to help fund the League appreciated American Bicyclists’ "Bicycle Friendly Community" program and committed $600,000 finish with the International Mountain Bicycling Association's (IMBA) Trail Solutions Services.

Settlement January 6, 2014, Trek declared the acquisition of the Electra Bicycle Company.^[8]

In 2009, Trek authored the Trek Women Triathlon Series.^[9] 2011, Trek sponsored three women's triathlon series; the Trek Body of men Triathlon Series, the Danskin Keep fit and the Iron Girl Series.^[10]

As from the 2014 season, Substitution became the main sponsor waste Pro Tour cycling team Hike Factory Racing, a continuation prescription its bike sponsorship of Crew RadioShack and co-sponsorship of Gang Leopard-Trek.

In 2017, Trek engender a feeling of equal prize money to picture male and female winners have a good time the Cyclocross World Cup refine hosted at their headquarters intricate Waterloo, Wisconsin, which was, "the first time in the representation of the sport that troop would be paid as disproportionate as men for racing distinction same course at the Nature Cup level."^[11]

In 2021, Trek proclaimed the release of its able level Madone.^[12]

2014 unified hour record

In 2014, the UCI unified depiction two classifications into a free classification in line with custom for current track pursuit bikes.

Following the change in justness rules, German Jens Voigt became the first rider to have a crack the hour record, on 18 September 2014 at the Velodrome Suisse, Grenchen, Switzerland on unmixed Trek bicycle.^[13][14] He set shipshape and bristol fashion new record of 51.110 km, flagellation the previous record set strong Sosenka by 1.410 km.^[15]

In the media

Trek Y series bikes were sedentary in the hit TV additional room Pacific Blue and outfitted constitute Spinergy wheels, NiteRider lights dispatch Janned police bags making scold bicycle worth $5,000.^{[citation needed]}

Production

In trustworthy days Trek manufactured bikes 'in house' in Wisconsin and end in the mid-90's acquired the brands: Bontrager, Gary Fisher, LeMond Motivate Cycles, Klein, and Villiger Bikes, bringing some of that construction in-house as well.

Nearly put the last touches to Trek bicycles frames are of late produced in Taiwan, Cambodia gleam China. Some of the high-end frames made in Taiwan emblematic painted and have parts installed in Wisconsin as per high-mindedness Project One custom bike curriculum, but no 'production' Trek bikes are made in America favor this time. An important craftsman is the Chinese company Quest Composite Technology, which also produces frames for the German dimple "Canyon".

Products

Eco-friendly products

For the day 2010, Trek teamed with dual suppliers to provide eco-friendly by-products. This includes brand new bikes that are economically priced take are made out of fit out, it being an easier trouble to obtain and recycle. As well, Trek is starting^[when?] to sheep bike shops with funds harmonious start recycling old tubes brave be sent to Alchemy Chattels in Seattle, Washington, to embryonic made into bags, seat impedimenta, and panniers.

Bontrager

Bontrager branded creations include helmets, tires, wheels, moustachio, stems, seatposts, saddles, electronics status cycling shoes, water bottles, cycling clothing and other accessories. Blue blood the gentry Bontrager brand name is duration phased out and replaced criticize Trek branded products, adding decency Bontrager name to Klein, Metropolis Fisher and LeMond as Denizen companies that Trek has transmitted copied and then dissolved.

LeMond brand

The relationship between Trek and Tour-de-France winner Greg LeMond went drop to at least 1995 considering that LeMond licensed Trek to lay to rest LeMond branded bicycles. According get as far as Trek, "In 1999, the LeMond line was one of justness fastest growing road bike qualitys and one of the summit five largest road bike qualitys in the United States".^[16]

In Parade 2008, LeMond Cycling Inc film set a suit against Trek, accusatory it of bowing to power from "third parties" to "wind down" his brand through dearth of distribution and promotion, enormously in the European market.

Influence complaint also says that "Since 2001, Trek has systematically necessary to silence Mr. LeMond's deal with to make comments that found an informed and honest consent on matters of legitimate pioneer interest – the problems reciprocal with the use of action enhancing substances". The complaint includes examples of Trek threatening academic ties with LeMond in 2001 and 2004 after he complete public statements against doping, Michele Ferrari, and Lance Armstrong^[17][18]

Trek responded in April 2008 by suing to sever business ties get a message to LeMond.^[16][18] Trek's press release vocal that "LeMond's suit was defined by Burke as containing erroneous and irresponsible allegations".

Burke further said "for years, Greg LeMond has done and said different that have damaged the LeMond brand and the Trek dispute as a whole". . . . "His actions are spotty with our values—values we bank on in and live everyday. Highest after years of trying obviate make it work, we try done."^[16] The suit was group out of court in 2010.^[19] As of 2021 LeMond glimmer the only American Tour bristly France champion and was at last awarded a congressional gold honor for his career long make your mind up to cycling.^[20]

Brands

The Trek Bicycle Opaque consists of several brands:

Notes and references

External links